Question: What is the first step in any website migration project?
- Creating a URL mapping file
- Putting together a technical SEO specification
- Scoping the project to create a project plan
- Setting benchmarks
Explanation
The first step in a website migration is scoping the project to define objectives, timelines, and resources. A clear project plan guides subsequent tasks like creating a URL mapping file and technical SEO specifications. Proper scoping ensures all critical pages and processes are accounted for and reduces the risk of errors during migration. It establishes a structured workflow for both technical and content-related changes.
Why the other options are incorrect
A) URL mapping comes after project planning, once scope and priorities are defined.
B) Technical SEO specifications are created after scoping to support migration requirements.
D) Benchmarking occurs after planning, to establish baseline metrics for comparison.
Source for verification
HubSpot Academy: SEO Site Moves and Redirects
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