Question: What main benefit do you get from linking Google Analytics and Google Ads?
- Ability to increase customer profit margin by looking at Analytics' recommended target ROAS for each campaign.
- Captured event data can be used for app install and conversion tracking.
- Downloadable unified reports of Analytics and Ads data show what can be integrated in the customer's CRM.
- Ability to capture user information built on third-party cookies that would otherwise be inaccessible.
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