Question: What manual input will you need to provide when setting up a Performance Max for store goals campaign?
- bids
- ad creatives
- ad placements
- creative combinations
Explanation
Performance Max for store goals automates bidding, placements, and format assembly across eligible Google channels. The advertiser still needs to provide ad assets such as text, images, logos, and videos. Google Ads uses these assets to create relevant ad combinations for store-focused placements. This supports offline outcomes such as store visits, store sales, and local actions.
Why the other options are incorrect
Bids are handled through automated bidding for the selected store goal.
Ad placements are selected automatically across eligible Google inventory.
Creative combinations are assembled by Google Ads using the provided assets.
Source for verification
https://support.google.com/google-ads/answer/12971048
https://support.google.com/google-ads/answer/10724817
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