Question: What should an advertiser do if the sum of projected spend across line items is less than the total lifetime order budget?
- Do nothing
- Open up line items targeting settings or increase maximum average CPM
- Decrease the campaign budget
Explanation
When projected delivery is below the lifetime order budget, the order is unlikely to spend fully under current constraints. Restrictive line item settings can limit eligible impressions and reduce available bid opportunities. Increasing Maximum Average CPM can improve auction competitiveness while Amazon DSP continues to optimize delivery. The goal is to expand feasible delivery capacity before changing the overall budget.
Why the other options are incorrect
Do nothing is incorrect because the forecast indicates the order may not spend its planned budget.
Decrease campaign budget is incorrect because it reduces the plan instead of addressing limited delivery capacity.
Source for verification
https://advertising.amazon.com/API/docs/en-us/guides/dsp/guidance-and-quick-actions
https://advertising.amazon.in/help/G6S54DNTXNRYQGQS
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.