Question: What should your third step be? Select the correct answer, then submit.
- Identify your USP
- Launch a newsletter
- Hire an accountant
- Launch an advertising campaign
Explanation
After the business goals and purpose are clear, the next planning step is to define the business’s value proposition so it is clear why customers should choose it instead of alternatives. Google Search Central says a common mistake is having no value proposition, and it explains that a site should be helpful to searchers and better than the competition. Google for Developers This step gives later marketing activity a clear point of difference, so messaging and channel choices stay consistent. It belongs before execution work because tactics are more effective when they are built around a clear differentiator. Google for Developers+1
Why the other options are incorrect
Launch a newsletter This is a tactical channel choice, so it should come after the business has defined what makes it distinctive. Google for Developers+1
Hire an accountant This is an operational decision and does not define the market difference that guides digital messaging. Google for Developers
Launch an advertising campaign Campaign setup comes later, because Google says campaign choices should align with the main business objective first. Google Help
Source for verification
Google Search Central: Five common SEO mistakes and six good ideas. Google for Developers
Google Ads Help: About campaign objectives in Google Ads. Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.