Question: What strategies does Performance+ offer to help achieve KPIs?
- Bidding and scheduling
- Prospecting, remarketing, and retention
- Supply management and deal set up
Explanation
Performance+ uses automated optimization to help drive off-Amazon performance goals through structured audience strategies. Its supported strategies include prospecting, remarketing, and retention. These strategies map to different stages of customer engagement, from finding new potential customers to re-engaging or retaining existing ones. This makes Performance+ a performance-focused Amazon DSP solution rather than a manual supply or scheduling workflow.
Why the other options are incorrect
Bidding and scheduling is incorrect because those are campaign controls, not the Performance+ strategy set.
Supply management and deal set up is incorrect because Performance+ is focused on performance strategies, not inventory deal configuration.
Source for verification
https://advertising.amazon.com/library/guides/dsp-performance-plus
https://advertising.amazon.com/API/docs/en-us/guides/dsp/tactics
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.