Question: What symbol would you use to add a negative keyword?
- /
- ^
- +
- - (answer)
Explanation
In HubSpot paid search terminology, a negative keyword uses a minus sign placed before the term. HubSpot states that negative keywords exclude ads from showing on searches containing that term and that they include a “-” minus sign. Because none of the listed choices uses that symbol, the answer set shown is incomplete. The correct symbol is the minus sign, not any of the options provided. HubSpot Blog+1
Why the other options are incorrect
A) A forward slash is not used in HubSpot keyword syntax for a negative keyword. HubSpot Blog+1
B) A caret is not used in HubSpot keyword syntax for a negative keyword. HubSpot Blog+1
C) A plus sign is associated with broad match modifier syntax in HubSpot’s paid search guidance, not with a negative keyword. HubSpot Blog
Source for verification
HubSpot: Online advertising: All you need to know HubSpot Blog
HubSpot: How to Design a Killer Keyword Strategy for Paid Search HubSpot Blog
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