Question: What tactics does Performance+ offer to help achieve KPIs?
- Bidding and scheduling
- Supply management and deal set up
- Customer Acquisition, remarketing, and retention
Explanation
Performance+ uses automated Amazon DSP optimization to support off-Amazon performance goals. Its tactics include Customer Acquisition, remarketing, and retention. These tactics align delivery to different customer stages, from finding new customers to re-engaging or retaining existing ones. This makes Performance+ a KPI-focused solution rather than a manual setup for bidding, scheduling, or supply management.
Why the other options are incorrect
Bidding and scheduling is incorrect because these are campaign controls, not Performance+ tactics.
Supply management and deal set up is incorrect because Performance+ is not focused on inventory deal configuration.
Source for verification
https://advertising.amazon.com/library/guides/dsp-performance-plus
https://advertising.amazon.com/API/docs/en-us/guides/dsp/tactics
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