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What types of content could Georgie use to boost engagement?

What types of content could Georgie use to boost engagement? Select the correct answer, then submit.

Question: What types of content could Georgie use to boost engagement? Select the correct answer, then submit.

  • Behind-the-scenes content
  • More discount promotions

Explanation

Behind-the-scenes content is more effective because it gives the audience something interesting and useful beyond a sales message. Google recommends people-first content with a clear primary purpose for the intended audience, and this type of content helps create that value. YouTube also defines engagement through interactions with content, so posts that feel more authentic and less promotional are better suited to encouraging interest and response. This makes behind-the-scenes content a stronger choice for improving engagement over time. Google for Developers+1

Why the other options are incorrect

More discount promotions Repeated sales-led posts add less audience value and are less aligned with people-first content, so they are weaker for building ongoing engagement. Google for Developers+1

Source for verification

Google Search Central: Creating Helpful, Reliable, People-First Content. Google for Developers

YouTube Help: Understand your YouTube engagement. Google Help

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.

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