Question: What would you be tracking in a goal completion report in Google Analytics?
- Which goals are being completed (e.g., form submissions, pages visited, or events triggered)
- Which pages attribute to the most goal completions and their conversion rates
- The proportion of goal completions in comparison with overall page visits
- All of the above
Explanation
Tracking which pages contribute to the most goal completions and their conversion rates shows which content drives desired user actions. This insight helps optimize high-performing pages and replicate successful strategies on underperforming ones. It links SEO and content efforts directly to measurable outcomes. Evaluating page-level contribution ensures resources target areas that maximize lead generation or other business goals.
Why the other options are incorrect
A) Tracking only the type of goals completed does not show which pages drive conversions.
C) Proportion of completions to page visits gives general context but not actionable page-level insights.
D) Not all listed metrics belong specifically in the page-level goal completion report.
Source for verification
HubSpot Academy: Reporting and Analytics
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