What’s a best practice for an eCommerce client using Smart Bidding?

Here is the answer of the question: What’s a best practice for an eCommerce client using Smart Bidding?

• The client should start with manual bidding first to give Smart Bidding more data to build on.
• The client should focus on lead-generating strategies to drive the maximum number of conversions.
• The client should use business data, like profit margin, to optimize to profit vs. revenue.
• The client should disregard first-person data and let machine learning do all the work.

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