Question: What’s a best practice for an eCommerce client using Smart Bidding?
- The client should start with manual bidding first to give Smart Bidding more data to build on.
- The client should focus on lead-generating strategies to drive the maximum number of conversions.
- The client should use business data, like profit margin, to optimize to profit vs. revenue.
- The client should disregard first-person data and let machine learning do all the work.
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.