Question: What's a priority for the store marketing or traditional marketing team?
- Grow digital sales through digital marketing channels.
- Grow top-line sales through eCommerce
- Grow in-store sales through a range of marketing channels.
- Grow in-store sales to franchisees.
Explanation
Store marketing focuses on offline business outcomes tied to physical locations. Its work supports store visits, store sales, and local actions across media that influence in-store behavior. In a Grow Offline Sales strategy, this team connects traditional media, digital campaigns, and location-based measurement. The priority is offline revenue impact rather than only ecommerce or lead generation.
Why the other options are incorrect
Franchisee sales is too narrow because store marketing is not limited to franchise locations.
Digital sales belongs to online performance priorities, not store-focused marketing.
eCommerce sales focuses on online revenue rather than offline store outcomes.
Source for verification
https://support.google.com/google-ads/answer/9994849
https://support.google.com/google-ads/answer/12971048
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Grow Offline Sales Certification" page.