What’s a recommended way to build a privacy-safe, full-funnel marketing strategy?

Here is the answer of the question: What’s a recommended way to build a privacy-safe, full-funnel marketing strategy?

• Start with a few mid-funnel tactics that will lead users to the lower funnel.
• Create a hypothesis strategy that will activate the tactics no matter which funnel you start from.
• Build a full-funnel strategy as recommended, then pare it down by removing the most inefficient tactics.
• Create an efficient set of bottom-of-the-funnel tactics to maximize ROAS.

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