Question: What's an action Omnichannel customers take when deciding to make a purchase?
- Omnichannel customers make purchases in-store only and account for disproportionately more sales
- Omnichannel customers interact with a product or service at the store versus digitally
- Omnichannel customers make purchases in silos, either online and in-person
- Omnichannel customers interact with a product or service digitally multiple times before purchasing
Explanation
An omnichannel purchase path often includes several digital touchpoints before the customer buys online or in a physical store. Google Ads offline measurement helps connect those online interactions to offline outcomes. This is why store visits and store sales are important for understanding total business value. Optimizing for omnichannel behavior helps account for customers who research digitally before completing an in-store purchase.
Why the other options are incorrect
Store versus digital separates the journey instead of recognizing connected online and offline behavior.
In-store only ignores the digital interactions that often happen before purchase.
Siloed purchases conflicts with an omnichannel path because the customer journey spans channels.
Source for verification
https://support.google.com/google-ads/answer/9994849
https://support.google.com/google-ads/answer/6100636
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Grow Offline Sales Certification" page.