Question: What's the first step to creating a campaign?
- Work to determine the best budget for your campaign.
- Define success by selecting a marketing objective.
- Identify what campaign type works best for your business goals.
- Identify and select the right audience for your campaign.
Explanation
Google Ads campaign creation begins with choosing a marketing objective. Google Ads states that the first step in creating a new campaign is selecting the advertising objective. That choice defines the intended outcome and helps determine the most suitable campaign type. It also guides later setup decisions such as goals, bidding, and targeting. For that reason, the objective comes before budget, audience selection, and campaign structure.
Why the other options are incorrect
Budget Budget is set later in campaign setup, after the objective has been chosen.
Campaign type The campaign type is selected after the marketing objective helps define what the campaign should achieve.
Audience Audience targeting is configured later and depends on the campaign direction established by the objective.
Source for verification
https://support.google.com/google-ads/answer/6324971?hl=en
https://support.google.com/google-ads/answer/10498850?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.