Question: When an advertiser adds one of their users to the advertiser's Customer Match list, what happens to the user data?
- User data is shared with multiple publishers and platforms.
- The user's data is kept confidential and secure.
- The user's data is made publicly available to all marketers.
- User data is added to additional Google products automatically.
Explanation
Customer Match uses uploaded customer data only to match customers to Google accounts and to support policy compliance. Google applies limited data use, limited data access, limited data sharing, and limited data retention to these files. Uploaded identifiers are transformed using SHA256, which supports privacy-preserving matching. After matching and compliance processes are complete, Google deletes the uploaded data files.
Why the other options are incorrect
Additional Google products is incorrect because Customer Match data is not used to build or enhance profiles across Google products.
Public availability is incorrect because uploaded customer data is not exposed to other marketers.
Publisher and platform sharing is incorrect because Google does not share Customer Match data files with third parties for advertising use.
Source for verification
Google Ads Help: How Google uses Customer Match data. support.google.com
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.