Question: When creating a custom report to identify the best times to send your emails, what should you select for your secondary data sources?
- Marketing email
- Marketing email analytics
- Delivered date
- Hour of day
Explanation
HubSpot’s custom report setup for best send-time analysis uses Marketing email analytics as the primary data source and Marketing email as the secondary data source. The secondary source provides email-level details that support reporting on marketing email performance. This pairing allows the report to connect analytics metrics with the related marketing email records. Fields such as delivered date and hour of day are used later to structure the report, not as data sources.
Why the other options are incorrect
Marketing email analytics is the primary data source, not the secondary data source.
Delivered date is a reporting field used for time-based grouping, not a secondary data source.
Hour of day is a date part used to organize rows, not a secondary data source.
Source for verification
https://knowledge.hubspot.com/marketing-email/create-a-custom-marketing-email-report
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