When developing an online-to-offline strategy, how can you engage with your team?

Here is the answer of the question: When developing an online-to-offline strategy, how can you engage with your team?

• Set separate online and offline KPIs and business objective for each team
• Follow a traditional marketing structure designated online and offline teams
• Ask thought-provoking questions to align on customer and business goals
• Meet with each team separately to learn about their O2O strategy

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