Question: When developing an online-to-offline strategy, how can you engage with your team?
- Set separate online and offline KPIs and business objective for each team
- Follow a traditional marketing structure designated online and offline teams
- Ask thought-provoking questions to align on customer and business goals
- Meet with each team separately to learn about their O2O strategy
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Grow Offline Sales Certification" page.