Question: When hiring a social media agency, what is one of the important questions you should ask?
- How many followers do they have on social media?
- Do they work in the office or remotely?
- Do they have experience in your industry or with a similar business?
- Are they willing to work for free initially?
Explanation
Relevant industry experience helps an agency understand audience behavior, content expectations, and business context before building a plan. In Amazon DSP, campaign planning depends on audience strategy, inventory selection, creative requirements, and performance measurement. Experience with similar businesses can improve how goals are translated into campaign structure and optimization decisions. It also supports more accurate planning around KPIs, budget allocation, and reporting expectations.
Why the other options are incorrect
Social media followers is incorrect because follower count does not prove strategic skill, campaign performance, or industry knowledge.
Office or remote work is incorrect because work location does not determine planning quality or execution capability.
Free work is incorrect because agency value should be judged by expertise, process, and expected business impact.
Source for verification
https://advertising.amazon.com/library/guides/marketing-strategy
https://advertising.amazon.com/library/guides/key-performance-indicator
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Social Media Marketing Certification II" page.