Question: When is it recommended to use a location extension over a affiliate location extension?
- When you own your own business and you want to encourage people to visit your location
- When you sell your products or services at other retailers and want to encourage people to visit the store location
- When you sell products or services in stores that share the same brand
- When you sell your products or services to large chain and small businesses
Explanation
Location assets are used when an advertiser wants to promote store locations they own or manage. They connect Google Ads with business location information so customers can find nearby stores. This supports offline outcomes such as store visits, calls, and directions. In store-focused campaigns, owned-location data helps Google Ads optimize toward visits to the advertiser’s physical locations.
Why the other options are incorrect
Other retailers should use affiliate location assets because those locations are not owned by the advertiser.
Large chain and small businesses describes selling partners, not owned store locations.
Same brand stores is not enough by itself; the key requirement is whether the advertiser owns or manages the locations.
Source for verification
https://support.google.com/google-ads/answer/2404182
https://support.google.com/google-ads/answer/10834124
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