Question: When it comes to social listening, how do you know which social networks to start with?
- Start with the social networks your buyer personas use to learn about and interact with brands.
- Facebook has over two billion monthly active users, so start there.
- Create an account on all of them, and see which ones your audience gravitates towards.
- If you haven’t started your social presence by now, unfortunately it’s too late.
Explanation
Social listening should begin where the intended audience already discovers, discusses, and interacts with brands. This keeps the listening setup tied to real customer behavior instead of platform size or assumptions. In Amazon Ads terminology, audience insights help advertisers understand relevant groups, interests, and engagement patterns before selecting channels. Starting with audience behavior also makes the data more useful for planning, messaging, and customer engagement.
Why the other options are incorrect
Facebook is incorrect because platform size alone does not prove that the target audience is active or relevant there.
All networks is incorrect because creating every account first creates scattered data and weak prioritization.
Too late is incorrect because social listening can begin at any stage when audience behavior and brand conversations need to be understood.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
https://advertising.amazon.com/library/guides/customer-engagement
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Social Media Certification" page.