When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

Here is the answer of the question: When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

• Conversion delay
• Target return on ad spend (tROAS)
• Target cost-per-acquisition (tCPA)
• Learning period

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