When should an advertiser consider leveraging below the fold (BTF) placements?

Here is the answer of the question: When should an advertiser consider leveraging below the fold (BTF) placements?

  • For campaigns with an awareness goal
  • When there is a cost per acquisition goal
  • When the goal is viewability
  • When incremental reach is important

The above question is related to “Amazon Ads Campaign Planning Certification Assessment“. You can find all the updated questions and answers related to to “Amazon Ads Campaign Planning Certification Assessment” on the “Amazon Ads Campaign Planning Certification Assessment” page. If you find the update in question or answers, do comment on this page and let us know. We will update the answers as soon as possible.

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