Question: When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there's no conversion delay?
- Weeks two to three
- Week one
- Week four
- Weeks six to eight
Explanation
A newly launched Search Ads 360 bid strategy needs time to complete its initial learning period before performance is judged. With no conversion delay, optimization decisions can usually begin after enough recent performance data has accumulated. Making changes too early can interrupt the bid strategy before it has stabilized. Waiting for the early learning window helps evaluate results at the correct portfolio level.
Why the other options are incorrect
Week one is too early because the bid strategy is still learning from initial performance signals.
Weeks six to eight is later than needed when there is no conversion delay.
Week four delays optimization beyond the usual early review window for a new bid strategy.
Source for verification
https://support.google.com/sa360/answer/16941265?hl=en
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