Question: When you're using Performance Planner, which two options are recommended best practices to follow? Choose two.
- Create an 18-month plan across all campaign types: Search, Shopping, Local, Display, Video, Performance Max, and App.
- Once you have an 18-month plan, check in each month or quarter to make sure you can implement your plan based on the past seven to 10 days.
- Optimize your campaigns by viewing your keyword report on a regular basis and adding negative keywords.
- Drive consistency and a uniform message by keeping your headlines similar across the campaign.
Explanation
The keyed pair does not fully match current Google Ads documentation. Performance Planner is designed for forecasting spend and performance, and regular reviews are appropriate because forecasts refresh daily using the last 7–10 days of auction data, adjusted for seasonality. That makes ongoing check-ins a valid best practice when recent conditions may affect budget and performance projections. Google Ads also describes Performance Planner as a tool for reviewing projected monthly and quarterly performance across eligible campaigns. However, current Google Ads Help states that, effective March 9, 2026, Performance Planner no longer supports Display or Video planning, so one selected choice appears to reflect older material rather than the current product behavior. Google Help+1
Why the other options are incorrect
Keyword report Reviewing keywords and adding negative keywords is a Search optimization task, but it is not a stated best practice for using Performance Planner. Google Help+1
Similar headlines Keeping headlines similar is an ad creative choice and has no role in forecasting budgets or performance in Performance Planner. Google Help+1
Source for verification
Google Ads Help: About Performance Planner Google Help
Google Ads Help: Bidding FAQ section for Performance Planner updates Google Help
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.