Question: Where is information collected by your form submissions stored in HubSpot?
- Buyer personas
- Your reports home
- Deal records
- Contact records
Explanation
In HubSpot, form submissions create or update contact records in the HubSpot CRM. HubSpot’s forms documentation says forms collect visitor information to store in the CRM, and its contact property documentation includes values such as the last time a contact filled out a form. Form submission activity is then visible on the contact timeline, which confirms that the submission data is tied to the contact record. That is why form-submitted information is stored with the contact, not in personas, reports, or deal records. HubSpot Knowledge Base+2HubSpot Knowledge Base+2
Why the other options are incorrect
Buyer personas Buyer personas are used for audience categorization and planning, not for storing individual form submission data. HubSpot Knowledge Base+1
Your reports home Reporting displays analyzed data, but it is not the record location where form submission information is stored. HubSpot Knowledge Base+1
Deal records Form submissions are associated with the person who submitted the form, so the primary storage location is the contact record, not a deal record. HubSpot Knowledge Base+1
Source for verification
HubSpot Knowledge Base: Create and edit forms. HubSpot Knowledge Base
HubSpot Knowledge Base: HubSpot's default contact properties. HubSpot Knowledge Base
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Marketing Hub Software Certification" page.