Question: Which Chrome and Android Privacy Sandbox API aims to measure campaign performance without third-party cookies?
- Protected Audience
- Topics
- Attribution Reporting
- First-Party Set
Explanation
Attribution Reporting API supports campaign measurement without relying on third-party cookies. It connects ad interactions with conversions through browser- or device-generated reports. The API limits cross-site identity tracking while still enabling conversion and performance reporting. This makes it the Privacy Sandbox measurement solution for privacy-preserving attribution.
Why the other options are incorrect
Topics is incorrect because it supports interest-based advertising, not attribution measurement.
First-Party Set is incorrect because it relates to declaring related sites, not measuring campaign performance.
Protected Audience is incorrect because it supports remarketing and custom audience use cases, not campaign attribution measurement.
Source for verification
https://privacysandbox.google.com/private-advertising/attribution-reporting
https://privacysandbox.google.com/private-advertising/attribution-reporting/android
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