Question: Which factor should be considered when setting prices for international markets? Select the correct answer, then submit.
- Using only local shipping rates for all regions.
- Ignoring exchange rate fluctuations to simplify pricing.
- Researching competitor pricing in the target market.
- Offering the same price globally for consistency.
Explanation
Setting prices for another market should reflect the local competitive environment, not just internal preferences. Google says the price competitiveness report in Merchant Center can be used to analyse how competitors price similar products by category, country, and brand. That makes competitor pricing research important because demand and acceptable price points can vary by market. Using target-market pricing insight helps a business set prices that are more relevant and commercially realistic. Google Help+1
Why the other options are incorrect
Using only local shipping rates for all regions Shipping costs can differ by destination, so one local rate does not reflect international market conditions. Google Help
Ignoring exchange rate fluctuations to simplify pricing Exchange rates affect how prices are perceived and converted across markets, so ignoring them weakens pricing accuracy.
Offering the same price globally for consistency A single global price does not account for differences in competition and market conditions by country. Google Help+1
Source for verification
https://support.google.com/merchants/answer/13798101
https://support.google.com/google-ads/answer/16279166
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