Question: Which factor should you prioritise when selecting a keyword for your SEM campaign? Select the correct answer, then submit.
- Keyword length
- Number of competitors
- Relevance
Explanation
In Google Ads, keyword choice should match the user’s search intent and the business offering as closely as possible. Google states that selecting high-quality, relevant keywords helps ads appear for the people most likely to be interested. Relevance also supports stronger alignment between the keyword, the ad, and the landing page, which improves overall ad quality. That makes it the most important factor when choosing terms for a Search campaign. Google Help+1
Why the other options are incorrect
Keyword length Length alone does not determine performance; Google focuses on how well the keyword matches what people are searching for. Google Help+1
Number of competitors Competition may affect bidding and auction pressure, but it is not the main priority when selecting keywords for relevance and intent matching. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/1704371
https://support.google.com/google-ads/answer/6167118
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