Question: Which framework helps businesses map the customer journey? Select the correct answer, then submit.
- See, Think, Do, Care
- SMART goals (specific, measurable, achievable, relevant, and timely)
- Customer funnel
- SWOT (strengths, weaknesses, opportunities, and threats)
Explanation
This Google framework maps the customer journey by audience intent rather than by internal business activity. It separates people into stages based on what they are doing: becoming aware, considering options, ready to act, and returning after purchase. Google also connects each stage to different objectives and KPIs, which is why it is used to plan and measure journey-based marketing. That makes it the framework designed for journey mapping, not goal setting or business analysis. Google Business+1
Why the other options are incorrect
SMART goals define and measure objectives, but they do not organise audiences across journey stages. Google Help
Customer funnel is a general model, but the Google framework here is built specifically around audience intent and post-purchase engagement. Google Business
SWOT analyses strengths, weaknesses, opportunities, and threats, so it supports business analysis rather than journey mapping. Google Business
Source for verification
https://support.google.com/google-ads/answer/1722036
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