Question: Which is the first step for creating a campaign?
- Identifying which campaign type aligns most closely with your business goals
- Identifying and selecting the right audience for your campaign
- Defining success with the selection of a marketing objective
- Determining the best budget for your campaign
Explanation
The first step is choosing a marketing objective because Google Ads starts campaign creation by asking what outcome should define success. That objective guides the setup flow and determines which campaign types are recommended next. Google Ads also presents campaign type selection after the objective has been chosen, which shows the objective comes first in the process. Budget and audience decisions come later, after the campaign direction has already been established. Google Help+1
Why the other options are incorrect
Identifying which campaign type aligns most closely with your business goals This comes after selecting the marketing objective, because the objective determines which campaign types are recommended. Google Help+1
Identifying and selecting the right audience for your campaign Audience selection is configured later in setup, after the campaign objective and type are chosen. Google Help+1
Determining the best budget for your campaign Budget is set after the objective and campaign type, not as the first step. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/6324971?hl=en
https://support.google.com/google-ads/answer/10498850?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.