Question: Which key levers would you recommend to strengthen user trust?
- Control, usefulness, personalization, and cross-site identifiers
- Transparency, security, control, and usefulness
- Security, usefulness, data collection, and cross-site identifiers
- Transparency, control, personalization, and data collection
or
- Transparency, control, personalisation and data collection
- Transparency, security, control and usefulness
- Security, usefulness, data collection and cross-site identifiers
- Control, usefulness, personalisation and cross-site identifiers
Explanation
Google’s trust framework centers on giving people clear information, strong protection, meaningful choices, and helpful experiences. Transparency helps users understand how their information is used. Security protects personal information from unauthorized access and abuse. Control gives users settings to manage their data, while usefulness ensures data use provides clear value.
Why the other options are incorrect
Personalization and data collection is incorrect because trust is not strengthened by data collection alone.
Data collection and cross-site identifiers is incorrect because cross-site identifiers do not align with privacy-safe trust principles.
Personalization and cross-site identifiers is incorrect because personalization must be supported by transparency, control, and privacy-safe practices.
Source for verification
https://safety.google/privacy/
https://safety.google/security/
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.