Question: Which new report template should you use when you want to create a net-new report to add to the left-hand nav that details source / medium filtered to desktop users only?
- Use the Traffic Acquisition template.
- Use the Landing Page template.
- Use the Tech Details template.
- Use the Demographic Details template.
Explanation
The Traffic acquisition report is designed to show where new and returning sessions come from. It includes acquisition dimensions such as source / medium, making it the right base for a report focused on traffic origin. A report filter can then be applied so the report includes only desktop users. Because it is a report template, it can be customized and added to the left navigation through the report library.
Why the other options are incorrect
Demographic Details reports user attributes such as age, gender, interests, and language, not traffic source details.
Tech Details focuses on technology dimensions such as device category, browser, and operating system, not acquisition source.
Landing Page shows the first page visited in a session, not source / medium as the primary report focus.
Source for verification
https://support.google.com/analytics/answer/12937866
https://support.google.com/analytics/answer/10097771
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Analytics Certification" page.
