Question: Which of the following accurately describes a benefit of linking a Google Ads account with a Google Analytics property?
- It replaces the need to use the Google Ads interface for campaign management.
- It allows you to see the full customer journey, from ad interactions to onsite key events.
- It automatically reallocates advertising budget to campaigns with higher conversion rates.
- It offers the only method available for viewing the total number of ad clicks.
Explanation
A Google Ads link imports Google Ads campaign data into Analytics reports and makes Analytics data available in Google Ads. This connects acquisition data with engagement and key events collected by the Google Analytics property. The linked data supports attribution and campaign performance analysis across paid traffic and onsite behavior. It also enables Analytics audiences and Analytics-based conversions to be used in Google Ads when the required settings are enabled.
Why the other options are incorrect
Replacing campaign management is incorrect because Google Ads remains the system used to create, edit, and manage campaigns.
Automatic budget reallocation is incorrect because linking does not move budget between campaigns.
Only ad click reporting method is incorrect because Google Ads already reports click metrics independently.
Source for verification
https://support.google.com/analytics/answer/9379420
https://support.google.com/analytics/answer/14617038
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