Question: Which of the following are campaign metrics that can be tracked in HubSpot?
- Influenced contacts
- Closed deals
- New contacts (first touch)
- All of the above
Explanation
HubSpot campaign reporting includes Influenced contacts, which measures unique contacts that engaged with assets associated with a campaign. It also includes New contacts and lets users view them by First touch or Last touch, so first-touch contact creation is a standard campaign metric. HubSpot also connects campaign performance to deal outcomes through Revenue, Deals with revenue, and campaign attribution views for deals and revenue from closed deals. Because contact influence, first-touch contact creation, and closed-deal impact are all available in campaign reporting, each listed metric belongs to the set of trackable campaign metrics. HubSpot Knowledge Base+1
Why the other options are incorrect
Influenced contacts This is already a defined campaign metric in HubSpot, so selecting it alone is incomplete. HubSpot Knowledge Base
Closed deals HubSpot tracks closed-deal impact through Revenue, Deals with revenue, and revenue attribution, so selecting it alone is incomplete. HubSpot Knowledge Base+1
New contacts (first touch) HubSpot includes first-touch new contact reporting in campaign metrics, so selecting it alone is incomplete. HubSpot Knowledge Base+1
Source for verification
https://knowledge.hubspot.com/campaigns/analyze-campaigns
https://knowledge.hubspot.com/campaigns/understand-campaign-metrics
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