Question: Which of the following best describes if line items in your budget have “optimized out”?
- The line item isn't delivering due to budget optimization reallocations.
- The line item’s flight dates have passed.
- The line item is opted out of budget optimization and the projected spend is equal to the line item budget you've manually set.
Explanation
Optimized out means budget optimization has shifted spend away from a line item because another eligible line item is expected to use budget more effectively. The affected line item may show little or no delivery even though it is still active and within its flight. This occurs because budget allocation is being managed across line items to support order-level delivery and performance. The status reflects automated budget reallocation, not an expired schedule or a manually fixed budget setup.
Why the other options are incorrect
Flight dates is incorrect because optimized out is not caused by the line item ending.
Opted out of budget optimization is incorrect because optimized out occurs when budget optimization is actively reallocating spend.
Source for verification
https://advertising.amazon.in/help/G6S54DNTXNRYQGQS
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