Question: Which of the following best illustrates a strategic use of Amazon Ads solutions to address multiple stages of the customers’ journey?
- Employing Sponsored Display for brand discovery and remarketing to previous product viewers
- Focusing exclusively on video ads for all marketing objectives
- Creating separate campaigns for awareness and conversion, with no overlap
Explanation
Sponsored Display supports both discovery and reengagement through audience and contextual capabilities. It can help reach relevant shoppers across the customer journey, including audiences browsing similar products or categories. Views remarketing is useful for reconnecting with shoppers who viewed product detail pages but did not purchase. This combination aligns one Amazon Ads solution with both upper-funnel discovery and lower-funnel intent signals.
Why the other options are incorrect
Video ads are not the only solution needed because different objectives may require different Amazon Ads products.
Separate campaigns is incorrect because journey-based planning can connect awareness and conversion tactics through coordinated audience strategy.
Source for verification
https://advertising.amazon.com/solutions/products/sponsored-display
https://advertising.amazon.com/library/guides/display-ads-guide
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