Which of the following data sources should be marked as primary to answer the following question: “What are my team's recent sales activities?”

Question: Which of the following data sources should be marked as primary to answer the following question: “What are my team's recent sales activities?”

  • Contacts
  • Deals
  • Companies
  • Activities

Explanation

To report on recent sales activities, the Activities data source should be marked as primary. It contains records of calls, meetings, emails, and tasks completed by the sales team. In HubSpot, using Activities as the primary source ensures accurate reporting of actions regardless of associated contacts, companies, or deals. This allows tracking productivity, engagement, and follow-up effectiveness across the team.

Why the other options are incorrect

Contacts lists people but does not capture detailed sales actions.

Deals tracks pipeline opportunities, not individual activities.

Companies represents organizations, not the sales actions performed.

Source for verification

HubSpot Custom Reports

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