Question: Which of the following deal types are an invitation-only, pre-negotiated arrangement between a publisher and an advertiser?
- Preferred Deal
- Private Auction
- Programmatic Guaranteed
Explanation
Programmatic Guaranteed is used when inventory terms are agreed directly between the publisher and advertiser before activation in Amazon DSP. This structure includes negotiated pricing and guaranteed delivery. It is suited for premium inventory where the buyer needs predictable access and volume. The invitation-only setup separates it from open or competitive auction-based buying.
Why the other options are incorrect
Preferred Deal is incorrect because it provides negotiated fixed-price access without guaranteed delivery.
Private Auction is incorrect because buyers compete for impressions and delivery is not guaranteed.
Source for verification
https://advertising.amazon.com/help/G339RDKKDJ2ZEH4Y
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