Question: Which of the following is a best practice for budget optimization to help maximize delivery?
- Use line item’s projected spend to identify important tactics that are likely to underdeliver and open up their targeting settings or increase maximum average CPM
- Mix line items with ASAP pacing profile in the same campaign with line items that have other pacing profiles
- Opt out of short flight campaigns from budget optimization
Explanation
Budget optimization should use projected spend to find line items that are likely to underdeliver before the campaign ends. Opening targeting settings can increase eligible reach and available impressions. Increasing maximum average CPM can improve auction competitiveness when bid limits are restricting delivery. These actions help Amazon DSP allocate budget more effectively across important tactics.
Why the other options are incorrect
ASAP pacing is incorrect because mixing ASAP pacing with other pacing profiles can create uneven delivery behavior.
Short flight campaigns is incorrect because opting out can reduce Amazon DSP’s ability to reallocate budget efficiently.
Source for verification
https://advertising.amazon.in/help/GK4RFDG2PTZH4SHR
https://advertising.amazon.in/help/GB8PANYRYQY4F4X3
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.