Question: Which of the following is an example of what a digital presence audit can tell you? Select the correct answer, then submit.
- Your competitors' sales data
- Whether branding and messaging are consistent across all channels
- How much money to invest in marketing
- The overall cost of your digital strategy
Explanation
A digital presence audit reviews how a business appears across its online channels and whether that presence is consistent. Google states that a business should be represented as it is consistently recognized across its website, signage, stationery, and other branding. It also emphasises keeping business information accurate and up to date, including contact details, hours, and other profile elements. Because of that, an audit can show whether branding and messaging are aligned across channels, which is a core part of a strong digital presence. Google Help+1
Why the other options are incorrect
Your competitors' sales data A digital presence audit checks the business’s own online presence, not private sales information from competitors. Google Help+1
How much money to invest in marketing Budget decisions come after analysis, but the audit itself identifies current strengths, gaps, and inconsistencies. Google Help+1
The overall cost of your digital strategy A digital presence audit focuses on visibility, accuracy, and consistency across channels rather than calculating total strategy cost. Google Help+1
Source for verification
https://support.google.com/business/answer/3038177
https://support.google.com/business/answer/3039617
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.