Question: Which of the following is an example of a call to action?
- Over 10,000 satisfied clients
- Free shipping
- Buy now
- Satisfaction guaranteed
Explanation
A call to action (CTA) prompts the prospect to take a specific, immediate action, such as making a purchase or signing up. “Buy now” directly instructs the user what to do next, guiding them through the buyer journey. Effective CTAs are clear, actionable, and tied to desired outcomes. Action-oriented messaging drives engagement and conversion in sales enablement.
Why the other options are incorrect
A) Displaying client numbers provides social proof but does not instruct action.
B) “Free shipping” is a value proposition, not an actionable directive.
D) “Satisfaction guaranteed” reassures but does not prompt immediate action.
Source for verification
HubSpot Calls to Action Guide
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