Question: Which of the following is an example of an owned channel? Select the correct answer, then submit.
- Online review site
- Social media ads
- Email newsletter
Explanation
An Email newsletter is an owned channel because the business creates it, controls the message, and sends it directly to its audience. Google Analytics also classifies Email as its own traffic channel, which reflects direct communication that the business manages itself. By contrast, Paid Social is advertising traffic, not an owned channel, and Referral traffic comes from other websites rather than a channel the business controls. That is why the correct choice is the one based on direct, business-owned communication. Google Help+1
Why the other options are incorrect
Online review site This is a third-party source, so it fits Referral rather than a channel the business owns. Google Help
Social media ads These are paid placements, and Google Analytics separates this kind of traffic from owned Email traffic. Google Help+1
Source for verification
https://support.google.com/analytics/answer/9756891
https://support.google.com/analytics/answer/15567068
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.