Question: Which of the following is best described as a creative that traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components?
- Brand store creative (BSC)
- Component-based creative (CBC)
- Responsive e-commerce creative (REC)
Explanation
Brand Store creative (BSC) is a component-based Amazon DSP creative format that sends shoppers to an Amazon Store page. It uses advertiser-uploaded creative components or assets to build eligible in-feed native or responsive standard display ads. This format is different from product-detail-page creative because it is centered on the brand’s Store destination rather than a single ASIN. It is designed for Store traffic while still using Amazon DSP creative automation.
Why the other options are incorrect
Component-based creative (CBC) is broader terminology and does not specifically identify the Store-destination format.
Responsive e-commerce creative (REC) uses ASIN details from Amazon product detail pages, not uploaded Store-focused components.
Source for verification
https://advertising.amazon.com/resources/ad-specs/component-based-creative
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