Question: Which of the following is considered a best practice for building a privacy-safe, full-funnel marketing strategy?
- You should start with a few mid-funnel tactics that will lead users to the lower funnel.
- You should build a full-funnel strategy, then pare it down by removing the most inefficient tactics.
- You should create a hypothesis strategy that will activate the tactics no matter which funnel you start from.
- You should create an efficient set of bottom-of-the-funnel tactics to maximize ROAS.
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