Question: Which of the following is NOT an example of a SMART goal?
- Have 30% of your marketing leads attend an upcoming webinar.
- Have thought leaders contribute to an upcoming ebook.
- Increase sales-qualified leads by 20% by the end of the year.
- Generate 10 customers within the first week of an upcoming product launch.
Explanation
A SMART goal must be specific, measurable, attainable, relevant, and time-bound. HubSpot Blog+1
This choice describes an activity, but it does not define a numeric target. HubSpot Blog
It also does not include a deadline, so there is no fixed point for completion. HubSpot Blog
HubSpot’s framework requires both measurable progress and a time-bound outcome. HubSpot Blog+1
That is why it does not qualify as a SMART goal. HubSpot Blog
Why the other options are incorrect
A) It includes a measurable percentage target tied to a defined event, so it aligns with SMART goal structure. HubSpot Blog+1
C) It contains a quantified outcome and a clear deadline, which makes it measurable and time-bound. HubSpot Blog+1
D) It sets a specific customer target within a defined timeframe, so it fits the SMART goal framework. HubSpot Blog+1
Source for verification
https://blog.hubspot.com/marketing/how-to-write-a-smart-goal-template
https://blog.hubspot.com/marketing/marketing-objectives
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