Question: Which of the following represents a phrase match keyword?
- +smart tv
- -smart tv
- [smart tv]
- "smart tv"
Explanation
In HubSpot’s paid search terminology, phrase match is written with quotation marks around the keyword. HubSpot Blog+1 The listed choice uses a plus sign, which HubSpot associates with broad match modifier in its older keyword syntax, not with phrase match. HubSpot Blog That means the source file appears incomplete because the intended phrase match format is missing from the options provided. HubSpot Blog+1 The distinction is based on syntax, not on topic or keyword intent. HubSpot Blog
Why the other options are incorrect
A) This uses the plus-sign format tied to broad match modifier, so it does not represent phrase match. HubSpot Blog
Source for verification
HubSpot: Everything You Need To Know About Keyword Match Types. HubSpot Blog
HubSpot: How to Design a Killer Keyword Strategy for Paid Search. HubSpot Blog
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "HubSpot Digital Advertising" page.