Question: Which of the following represents an exact match keyword?
- “dog treats”
- [dog treats]
- dog treats
- -dog treats
Explanation
In paid search, exact match is the most restrictive keyword match type because it targets searches with the same exact meaning or intent as the keyword. HubSpot explains that the syntax for exact match is square brackets around the keyword. That makes the bracketed version the correct representation. The other formats indicate different match types or do not specify exact match syntax. HubSpot Blog+1
Why the other options are incorrect
“dog treats” This represents phrase match, which uses quotation marks instead of square brackets. HubSpot Blog
dog treats This does not represent exact match syntax and is treated as a broader keyword format without brackets. HubSpot Blog+1
Source for verification
HubSpot: Everything You Need To Know About Keyword Match Types HubSpot Blog
HubSpot: How to Design a Killer Keyword Strategy for Paid Search HubSpot Blog
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