Question: Which of the following statements accurately describes attribution restatement for Amazon DSP campaigns?
- Reprocessing view through vs click through, occurring only once, 30 days after the original conversion attribution
- Reprocessing of attribution with the intent of capturing conversions that may have been missed or incorrectly assigned on a rolling basis
- Reprocessing of attribution with the intent of capturing conversions that may have been missed occurring daily
Explanation
Attribution restatement updates previously reported conversion attribution when later data changes how conversions should be credited. In Amazon DSP, this can account for conversions that were not available during the first reporting pass or were assigned differently after additional processing. Restatement occurs on a rolling basis, so reporting can change after the initial attribution date. This supports more accurate campaign measurement over time.
Why the other options are incorrect
A is incorrect because attribution restatement is not a single reprocessing event limited to 30 days after the original attribution.
C is incorrect because daily reprocessing alone does not capture the rolling correction of missed or incorrectly assigned conversions.
Source for verification
https://advertising.amazon.com/API/docs/en-us/guides/reporting/v3/faq
https://advertising.amazon.com/help/GPFTYTTCA9QKBETH
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