Question: Which of the following two options are considered to be best practices for using Performance Planner? Choose two.
- Be sure, once you create an 18-month plan, that you check in monthly or quarterly to confirm the plan can be implemented based on the most recent seven to 10 days
- Be sure to review your keyword report regularly and optimize your campaigns by adding negative keywords.
- Be sure to plan up to 18 months ahead across all campaign types including Search, Shopping, Local, Display, Video, Performance Max, and App.
- Be sure to write more similar headlines to provide consistency and to communicate a uniform message to your users.
Explanation
The keyed pair is based on the idea that Performance Planner supports long-range planning and should be reviewed regularly because its forecasts refresh daily using the most recent 7–10 days of data, adjusted for seasonality. That makes ongoing monthly or quarterly review a valid best practice. The second selected choice reflects older Google Ads training language about broad campaign-type coverage in Performance Planner. Current Google Ads Help now states that, effective March 9, 2026, Performance Planner no longer supports planning for Display or Video campaigns, so that choice only aligns if the material is using earlier wording. Google Help+1
Why the other options are incorrect
B) Reviewing a keyword report and adding negative keywords is a Search optimization task, not a best practice for using Performance Planner. Google Help
D) Writing similar headlines is an ad creative practice for Search ads, not a planning practice inside Performance Planner. Google Help
Source for verification
https://support.google.com/google-ads/answer/9230124?hl=en
https://support.google.com/google-ads/faq/10286469?hl=en
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Google Ads Search Professional Certification" page.